Social Media Campaign for Palmera Social Food StreetSocial Media Campaign for Palmera Social Food Street
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Palmera Social is a premium food street in Zamzama Park, DHA, Karachi, bringing together food brands, coffee, and dessert experiences. I crafted a cohesive social media campaign blending modern typography, warm earthy tones, and tropical-inspired visuals to build launch excitement, spotlight vendors, and establish a distinctive brand presence.
Post image
Ivan's avatar
The hand-drawn palm sketch and yellow highlighter tie all six posts into one campaign. Did the "What are you most excited to discover" post get the most replies?
Shahana's avatar
Thank you, Ivan! The palm tree illustration and yellow highlights were intentional elements to tie the campaign together visually. The grid is a curated portfolio presentation rather than the actual posting sequence. The interactive post was designed to spark conversations and...
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