Just shared a new project on Behance. Check it out! Florea is a new mid-range residence that wanted to break the usual standards in this category. They focus on using high-quality materials and polished finishes - things you don't normally find in mid-range housing. The project was to create a visual identity that shows this commitment to quality while staying welcoming and accessible to their target audience. This was an unselected direction from the project, but I liked it, so I thought I'd share it.