Here's my entry for the Kittl challenge

My submission is a commercial ad for an imagined sports product called "LURA" I started running consistently 10 months ago and energy gels are something I have found fascinating and useful in my journey so far after learning the importance of fueling the hard way. That's the source of inspiration for this product! The direction of the product taps inspiration from the city of lagos nigeria and this ad also aims to reflect that at its core. All the video clips used in this video were prompted and created in Kittl. I did a few adjustments to image stills in figma. I used Edits app by instagram to edit and join my clips. I added a trending sound because why not 😉 Project link