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Here's my entry for the Kittl challenge
My submission is a commercial ad for an imagined sports product called "LURA"
I started running consistently 10 months ago and energy gels are something I have found fascinating and useful in my journey so far after learning the importance of fueling the hard way. That's the source of inspiration for this product!
The direction of the product taps inspiration from the city of lagos nigeria and this ad also aims to reflect that at its core.
All the video clips used in this video were prompted and created in Kittl. I did a few adjustments to image stills in figma.
I used Edits app by instagram to edit and join my clips.
I added a trending sound because why not 😉
Project link
Good👍
I saw what you did there
Great work🙌
Thank you 🙌
Great job man!
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Two rivals. One finish line.
RUN IT BACK is a cinematic sports spec ad made entirely in invideo: footage, editing, effects, sound effects, and music. One platform, start to finish.
THE STORY
Same dream. Same track. Different colors.
Two sprinters, one in Nike and one in Under Armour, have been racing side by side since they were kids. Tonight, on an empty track, they meet one more time. No crowd. No cameras. Just two heartbeats. The camera plunges into the hero's eye, and the years rewind to a kid who was running long before anyone was watching. Then the race detonates. Every stride tears loose another memory, faster and louder, until the finish line is all that's left. The screen never shows who wins. Because the win was never the point. There is only a handshake between two rivals and two brands, and one promise: "See you at the next start line."
HOW IT WAS MADE: ALL IN INVIDEO
Footage: every shot was generated in invideo with the Seedance video model, including the running-shoe product shots.
Editing: the entire edit was built in the invideo Editor with help from the AI agent, using frame-precise effects and transitions inspired by popular cinematic editing techniques.
Sound effects: every impact, whoosh, glitch, camera-shutter click, heartbeat, and footstep was created and synced in invideo.
Music: a hybrid orchestral-trap anthem and an emotional piano track, both generated in invideo.
20 EFFECTS & TRANSITIONS
Title animation • Kinetic-typography brand intro • 3×3 grid flash • Cinematic push-in • Slice glitch • Zoom through the pupil • Memory letterbox • Memory film texture • White-flash cut • Pixel shatter • Double vision • Camera shake • Shutter-drag product showcase • Whip-blur montage • Whip pan • Slow-shutter echo with selective color • Memory-flash montage • Finish-line glitch • Gear-flash montage • Brand-lockup end card
WHY INVIDEO IS SO WORTH IT
Footage, editing, VFX, sound design, and music, all in one place. Work that normally takes a production crew and several software subscriptions can be done by a small team on a single platform. For brand films, product launches, UGC, social content, and ads, invideo delivers professional-grade results faster and at a fraction of the cost.
Created by Korsa Agency as a spec ad for the invideo Editor Challenge on Contra. Not affiliated with Nike or Under Armour.
The cinematic visuals and compelling storytelling make this feel like a high-end sports campaign, truly impressive execution! 👏
This project showcases my creative work in AI-powered product visuals and advertising videos. I combined high-quality imagery with engaging video content to present products in a visually appealing and professional way. The goal was to create eye-catching content that helps brands stand out and strengthen their presence on social media.:
The inclusion of ChatGPT alongside CapCut and Flow AI is a smart move that many creators miss. Writing effective prompts for these tools is often the hardest part of the workflow to master.