What makes a SaaS website feel premium? Over the past few days, I've been designing a fictional A...What makes a SaaS website feel premium? Over the past few days, I've been designing a fictional A...
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Emmy Olamide
• 6h
What makes a SaaS website feel premium?
Over the past few days, I've been designing a fictional AI startup called Pulse AI to sharpen my product design and Framer workflow.
My goal wasn't to create another trendy landing page.
It was to answer the questions every visitor asks within the first few seconds:
• What does this product do? • Is it for me? • Why should I trust it? • Why is it different? • What should I do next?
Every section, animation, and interaction was designed to remove friction, not add decoration.
The hero focuses on clarity. The product demo tells a story. The motion supports understanding instead of distracting from it.
Looking forward to sharing more from this case study over the coming days.
Built with Figma and Framer.
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