Contra - A professional network for the jobs and skills of the futureTransform Pension Pages: Achieve 6,000% Content Performance Lift
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Frances Bruce
• Feb 16
SIPP Pages — 6,000% Performance Lift
Lead writer & editorial owner
I rewrote these regulated pension pages from the ground up, transforming dense rules into clear, user‑centred content. Working closely with SMEs and compliance, I improved comprehension, removed jargon, and aligned the pages with commercial and SEO goals. The result was a 6,000% performance uplift, with the pages now cited internally as best‑in‑class regulated content.
Content EditingContent StrategyContent WritingFigmaGoogle AnalyticsMicrosoft Word
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