Design is rarely about making things prettier. It's about making better decisions.

For this surf brand concept, I explored two hero directions.

A → Product-first. Puts the board and experience at the center.

B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.

Which hero creates a stronger first impression?

A or B — and why?

Your feedback helps shape better design decisions.

#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess

Both work well, but B feels more premium to me.

Hi Everyone! Zlotan Speaks is a character based interactive experience built in Rive, where the self proclaimed greatest footballer of all time becomes your personal World Cup oracle. Players step up to choose a category, and ask a question, and Zlotan gazes into his crystal ball to deliver the answer with facts, flair, and far too much confidence. Every response blends real World Cup history with his signature ego, turning trivia into a mystical audience with a living legend. The piece is driven by a Rive state machine, each tap moves you through category, question, and answer with the character reacting at every step.

We created the character experience with original illustration, bold typography, and a loud color palette, along with audio and interactive touches. Link to Project: https://thelittlelabs.com/work/zlotan Thank you!

really inspiring work