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Built NOCTA Audio on Shopify (Dawn): 30-product catalog via CSV, homepage in index.json (hero, categories, trust, story, newsletter), and custom CSS/JS for dark luxury branding (Syne/Inter, gold accents). Created custom Liquid section nocta-featured-eight to show 8 products in fixed order without collection CSV import. Fixed Dawn schema errors (inline_richtext vs richtext). Delivered header-group, theme integration, and setup docs. Result: production-ready store with consistent branding and editable homepage sections.
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Mahashivratri – Interactive 3D Spiritual Web Experience ✨
I recently built an interactive 3D web experience inspired by the spirit of Mahashivratri and the journey of the 12 Jyotirlingas. The project focuses on combining modern web technologies with visual storytelling to create...
The transition from the Devanagari title into the star-filled space gives the experience a clear sense of ritual and scale; the restrained gold-on-black contrast makes the focal moment land.
⚠️ The Challenge
The client’s legacy theme was actively hindering their growth. It was visually outdated compared to their top competitors and notoriously difficult for their team to update internally. They needed a polished, high-converting look without losing the ability to manage their own content.
💡 The Solution
I engineered a complete overhaul of their core informational pages (Science, Technology) and Best Seller collection using custom, responsive Liquid templates built on Shopify OS 2.0 architecture. By implementing a modern, component-based design system, I delivered a sleek, premium aesthetic—reminiscent of top-tier SaaS platforms—that immediately elevated their brand positioning.
🎯 Key Deliverables & Impact
🛠️ Shopify OS 2.0 Architecture: Engineered modular, highly responsive Liquid templates tailored specifically to the brand's unique content needs.
🎮 Zero-Code Client Control: Delivered a 100% editable infrastructure directly within the Shopify Theme Editor, empowering the client's team to update text, swap imagery, and build new layouts without touching a line of code.
✨ Premium UX/UI Elevation: Completely redesigned critical touchpoints to build customer trust, highlight product science, and streamline the path to purchase.
⚡ Performance & SEO Optimized: Ensured lightweight code and lightning-fast load times to maximize retention and boost organic search visibility.
💻 Skills & Tools
Shopify OS 2.0 • Custom Liquid Development • UX/UI Design • E-Commerce Optimization • Responsive Design
Curious how the Core Web Vitals actually moved after the OS 2.0 rebuild - custom Liquid on component-heavy pages can go either way depending on JS payload. Did you benchmark load time before and after, or was the win mostly on editability and brand trust?