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Just created this short AI-powered ad as a personal project for Kori’s, exploring how AI can be used to tell a brand story.
The idea was to capture the feeling of stepping into a Korean cafe experiencing not just the taste of authentic Korean food, but the culture, warmth, and atmosphere of Korea while sitting right here in India.
Inspired by the mouth-watering food moments we often see in Korean dramas and the curiosity to experience those flavours ourselves, this concept brings that dream closer. Through Kori’s, you can discover the authentic taste of Korea and enjoy a true Korean cafe experience without leaving India.
Would love to hear your thoughts on this concept
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Aise is a conceptual skincare brand built around a simple premise: wellness should simplify your life, not add to it. Inspired by growing consumer overwhelm and decision fatigue, I developed a reduction-led brand strategy and visual identity that transforms minimalism into a functional system rather than a stylistic trend. Through restrained typography, intentional spacing, refined packaging, and clear product architecture, the brand is designed to reduce cognitive load and make skincare feel calm, intuitive, and effortless.
Love how restrained the packaging feels, that wordmark on the outer box doing double duty as texture is a nice touch. Did you test other color combos before landing on the pink and sage, or was that pairing there from the start?
9 years of design. First Contra Labs project. Here's what happened.
A week ago I got accepted into Contra Labs as a Brand Designer. This week I completed my first paid project through it.
What's changed since my last post:
Discovery score is now 122, top 5% of creatives overall
Completed my first paid, on-platform project through Contra
What I've learned this round:
Reviews and a complete profile get you seen, but an actual completed project on the platform is a different kind of proof. That was the piece genuinely missing before this.
What I do:
Still a one-person studio. Brand identity, packaging design with production-ready files and 3D mockups, and full website builds, handled end to end so nothing gets lost between design and execution.
Based in Karachi, working with clients globally. Genuinely happy to give back here too, if you're working on your Contra profile and want a second pair of eyes on it, case studies, services, positioning, whatever's not landing, send it over and I'll help however I can.
Congratulations on this achievement. So I would like to take up your offer on getting a second pair of eyes on my Contra profile. Can you check it and give me an honest feedback? Thanks
Sound ON 🔉
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀
The process was way more fun than I expected.
• Started with 4 logo concepts and picked my favorite.
• Tweaked the colors in Figma.
• Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
• Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. 👇
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