A digital concept for Madame Fin, a Thai fragrance brand, focused on translating the identity of K. Eau de Parfum into a more refined, editorial web experience.
The direction combines luxury fashion aesthetics, cinematic imagery, oversized typography, and immersive product storytelling to make the fragrance feel less like a product page and more like a campaign.
For this concept, I focused on creating a short travel motion piece that presents Japan, Greece, Morocco, and Brazil through bold imagery, clean typography, and smooth transitions.
The goal was to make the content feel dynamic, modern, and visually engaging while keeping the information easy to follow. I used a consistent layout and motion style to connect the different destinations while still allowing each location to have its own visual character.
I also wanted the overall look to feel like something that could actually work for a travel brand, tourism campaign, or social media page — polished enough to feel professional, but engaging enough to catch someone's attention while scrolling.
A digital experience for agriculture, innovation, and impact.
I designed the Grupo Viru website to communicate the scale and purpose behind an agro-industrial food company.
The experience brings together three business lines Conservas, Congelados, and Frescos with sections dedicated to vertical integration, innovation, sustainability, measurable impact, processes, and agricultural fields across Peru.
Fresh greens, produce-led imagery, interactive product categories, smooth scrolling, animated metrics, and a clear content structure make a complex organization easier to understand.
The project connects products, people, processes, regions, and purpose in one digital experience.
What should a modern agro-industrial website communicate first: the products, the process, or the impact?
View the full case study and share your perspective on designing clear digital experiences for complex food and agriculture companies.