A contemporary visual exploration inspired by Afghan heritage, traditional aesthetics, and cultural identity.
The project reimagines traditional Afghan visual elements through a modern artistic direction, combining heritage, colour, pattern, and contemporary composition.
Skills: Visual Art, Art Direction, Illustration, Graphic Design, Cultural Design
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.