Singapore B2B F&B | Meta | Awareness Campaign

The Objective The goal was to secure 1 million impressions over a 28-day period with a maximum budget allocation of SGD 2,500, requiring a highly efficient approach to ad distribution.

Strategic Execution To maximize visibility without exhausting the budget, the campaign's core strategy relied on optimized audience targeting combined with strict frequency control. This ensured the budget was spent on reaching unique, relevant accounts rather than repeatedly serving ads to the same narrow audience, preventing ad fatigue and mitigating wasted spend.

Key Outcomes The optimized campaign structure yielded a highly efficient $1.10 CPM, successfully delivering 1.09 million impressions. Ultimately, the strategic frequency capping allowed the campaign to surpass its primary reach goal using less than 50% of the total allocated budget.