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Two banners. One warm, premium brand. Designed to turn walk-by customers into first-time sippers.
What makes someone walk into a café? Often it's a single glance. ☕✨
Meet CHOCOCHAI, and the two roll-up banners I designed to make people stop, look, and sip.
🧋 Banner 1: "Real Taiwanese Bubble Tea in Bahria Town"
Creamy milk tea, chewy boba pearls, and a message that tells customers exactly what they'll get.
🍵 Banner 2: "Pakistan's Most Unique Matcha Collection"
A rich matcha latte, soft florals, and a calm, premium feel that says this is something special.
The design idea:
✔ Warm cream and gold palette for a cozy, premium look
✔ Food-first photography, so the drink does the selling
✔ Clear layout that's readable from across the street
✔ One consistent style across both banners
A good banner is a silent salesperson: it works all day and never takes a break. 💛
Own a café, restaurant, or local business? Let's design visuals that make people choose you.
📩 DM me to get started.
#print #design #creative #Standee #Creative #Design #modern #design #standee #design
Roll-ups get read at two very different distances - once from across the street, then again by whoever is standing right beside it in the queue. Did you plan the lower third for that second read, or keep it quiet on purpose?
Deliberate, yes. I split the banner by reading distance rather than by thirds. The top carries the brand and headline for the across-the-street read. The lower third is the hero photo, which reads as colour and shape at distance and stays clean up close. The fine print...
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How do you turn movement into a visual identity without literally showing movement?
That was one of the questions behind the branding for Riva Circle, a Pilates studio based in St. Gallen, Switzerland.
Riva Circle came to us as a completely new brand. The task was to build the brand from the ground up and create a visual language that could define how Riva Circle would be perceived from the very beginning.
The goal was to create something modern and dynamic, but without being loud or overly expressive. We wanted the brand to feel refined and contemporary, while still capturing something essential to Pilates: movement, control, balance, and the connection with the body.
That became the starting point for the wordmark. We explored how we could translate the expression of the body and the movement of Pilates into typography. Rather than illustrating movement directly, we looked for a way to make it part of the letterforms themselves.
This led us to a custom typographic treatment where a simple continuous line becomes part of the letters. Most importantly, that line appears within the letter A, creating a subtle but distinctive gesture. From that detail, we developed the visual language of the brand. The result is intentionally simple, clean typography, a restrained visual system, and a recognizable symbol built from the same idea of movement.
For me, that balance was really important. The brand needed to have enough character to be recognizable, but not so much visual noise that it would compete with the experience Riva Circle is offering.
And I think the brand has proven that direction quite well. Just one year after launching, Riva Circle has grown, established a recognizable presence, and, most importantly, built a strong community around the studio.
So, this project was ultimately about taking something as expressive as movement and finding a very simple visual expression for it. One that can stay relevant as the brand continues to grow.
Creative work :)
Nice!
From my notebook's sketch to a brand's actual logo working on the brand identity for Lovi till playing around with the branding for Lovi ( fun ,cozy little candle brand), but I kind of loved how the logo turned out. Lovi is a cozy, artisanal candle brand characterized by a warm, dreamy aesthetic and a deeply personal touch. Its visual identity centers around a fluid, hand-lettered script logo featuring organic, sweeping curves .
Interesting that the final kept the sketch's looseness but tightened the one thing that mattered: the L now loops back under the word instead of dangling off the left edge, which is what makes it sit on a label. Did the pen version ever go through a fully clean vector pass, or...