I decided to join the competition after Quintes' mastermind, @Tarun Koushal, informed me about this opportunity.
The video content is created 100% with Lovable (using Quintes' official mascot). I decided to create video content as my role in the project is mostly based on "AI-artist" content creation.
Note: I'm not the CEO of Quintes (my role is ambassador/active member).
A retro-inspired beauty campaign created with a strong focus on product visibility, visual consistency, and editorial storytelling.
The concept combines playful beauty aesthetics with polished commercial art direction, keeping the product at the center of each frame while maintaining a cohesive visual language across the series.
Role: AI Visual Creator / Creative Direction
Focus: Product Campaign · Beauty · Editorial · Visual Storytelling
Tools: AI image generation, compositing, retouching & visual refinement
Cleu De was imagined as an everyday lip care brand — something small enough to carry everywhere, but playful enough to become part of your personal style.
The concept explores three lip treatments, soft playful colors, compact packaging, and little everyday moments where beauty naturally fits into your routine.
A little exploration of making beauty feel more personal, playful, and within reach.