Project Overview

As the E-commerce Growth & Performance Manager for Class and Calm Lifestyle,

I directed the content design and messaging architecture for a premium digital gift card collection on our wellness Shopify platform. The goal was to build high-converting, visually striking digital assets that align with premium wellness branding and drive direct gift purchases through the storefront.  The Creative & Copy Strategy To maximize emotional resonance while maintaining strict brand consistency, I established a clear visual hierarchy across all asset variants

Editorial Typography & Tone: I paired an elegant, high-contrast serif typeface for primary hooks (like "The Luxury of Peace" and "Serenity Bundle") with warm, high-end lifestyle imagery to trigger an aspirational sense of self-care

Instant Value Clarity: To ensure immediate transparency for customers skimming the store, I implemented a high-contrast gold laurel-wreath badge system highlighting the exact monetary denominations ($25, $50, $200) across all variants ( Targeted Microcopy: Sub-text hooks were tailored to gifting psychology, using direct phrasing like "Give the gift of deep relaxation" and "A thoughtful way to say, 'You deserve a break'" to lower purchase friction.