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Since 2022, I’ve been leading Heed Collective.
In these years, I’ve seen many gaps in the creative industry that honestly made me feel frustrated.
The truth is — women still have to do more just to have a seat at the table.
But I also believe something deeply.
Building creative businesses of our own is a way to honor every woman before us who fought for the possibility to even dream about it.
And sometimes I ask myself:
If not me, who will help make those gaps smaller for the next generation of women creatives?
Proud to lead my all-women team at Heed Collective.
And proud to build the kind of industry I wish had existed earlier.
All my today's 🐐 for youu! 👏
Your support is priceless 😍
You all are incredibly talented. Grateful to get to collab with you on some fun projects lately
Proud moment for your team
We got this girl! 😀🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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why is it so much harder to brand yourself than it is to brand a client?
I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…
That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.
Continuing my exploration of a Luxury Marketing & Brand Strategy website concept.
After sharing the initial direction yesterday, I refined the layout and focused on how the experience adapts across desktop and mobile.
The goal is to create a premium digital presence that combines:
• Strong visual storytelling
• Elegant typography
• Seamless responsive design
Currently designing in Figma and building the experience with Framer.
Curious how others approach balancing visual impact and performance when designing for luxury brands.
looks great .
Women shape the creative industries.
Yet leadership still remains rare.
70% study design.
55% become designers.
11% become creative directors.
~1% build agencies.
It reflects a gap in representation and opportunity.
What changes culture and history is the freedom to create, lead, and build.
Women are creators.
At Heed Collective, we want to see more women lead, build, and win.
It's soooo amazing to work with such a creative and thoughtful leader! Never felt more in my place than in Heed Collective 🩵
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