Different brands. Same Christmas UI. Coincidence? Not at all. 🎄
Open Instamart, Blinkit, or Zepto during the festive season and you’ll notice something striking:
the apps feel… almost identical.
This isn’t a lack of originality — it’s a deliberate design and business decision.
Here’s what’s really happening 👇
🔴 Shared festive language
Red tones, snowflakes, Christmas trees, gifts — these are universal cues. Users instantly recognise the occasion without needing explanation.
âš¡ Speed > storytelling
In quick commerce, users aren’t browsing — they’re acting. The UI must support fast decisions, not introduce new visual systems.