✍️ The "Grandma Test" App Usage Experience: Why Simple Clarity Kills Support Costs 💸 We invest t...

✍️ The "Grandma Test" App Usage Experience: Why Simple Clarity Kills Support Costs 💸 We invest t...✍️ The "Grandma Test" App Usage Experience: Why Simple Clarity Kills Support Costs 💸 We invest t...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Nirmal Sankhla

pro

• Nov 19

✍️ The "Grandma Test" App Usage Experience: Why Simple Clarity Kills Support Costs 💸

We invest thousands in developing a brilliant new SaaS feature, then we rush the in-app user experience (UX). Big mistake.

If your feature's usage flow requires a user manual or a customer support call, you've failed the most critical launch test.

The App UX "Grandma Test" Explained:

This isn't literally about your grandmother. It's about ensuring your app’s design is so intuitive that any intelligent user can successfully complete a core task without friction or needing external help.

The goal is for the app flow to answer the three core questions every user has, implicitly through design:

🤔 What can I do here? (Discoverability)

🔧 How do I complete my goal? (Intuition)

⛔ Where do I go next? (Flow)

Suresh Chandela

• Nov 20

Spot on. Features only create value if people can actually use them. The ‘Grandma Test’ is such a simple way to check whether we’ve over-engineered the experience. If users need instructions for basic flows, the design isn’t ready — and support teams end up paying the price....