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ONE BRAND. TWO IDENTITIES. WHICH ONE WINS?
I explored two different directions for a bear-inspired streetwear wordmark.
A — The Bold Minimalist
Clean typography with a subtle bear hidden in the letters.
B — The Wild Statement
A sharper, more expressive bear identity built to stand out.
Both have their own personality. But if you were building a streetwear brand, which one would you trust to represent it?
👇 Comment A or B, and tell me why.
Building a brand from scratch or looking for a logo redesign? I design distinctive visual identities tailored to your brand's personality, audience, and goals.
Have a brand in mind? Message me on Contra. Let's build an identity people remember.
#LogoDesign #BrandIdentity #VisualIdentity #StreetwearBrand #GraphicDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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some visuals from iki, a matcha shop i’m currently working on 🍵
one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel.
from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world.
still exploring, but i’m really enjoying where this is going.
the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart
One brand, very different variety products. 👀
BASYX is one of my favorite projects because the packaging had to work across categories, from skincare to food, while still feeling like one cohesive brand.
That’s the fun challenge of multi-product brands: creating a visual system flexible enough to grow without losing its identity.
wow amazing