Customer-centric Power BI dashboard analyzing 1,000 orders, 952 unique customers, and $502K in sales. Reveals geographic hotspots, preferred shipping methods, segment behavior, top-spending individuals, and product category preferences. Built a complete Customer Insight Dashboard in Power BI for an e-commerce business, transforming raw transactional data into actionable customer intelligence across 1,000 orders, 952 customers, and $502K total sales.

Tools Used: Power BI Desktop, Power Query for data cleansing & modeling, DAX measures (distinct count customers, profit per customer, running totals).

This dashboard enables marketing and sales teams to target high-value customers, optimize shipping offers by region, and personalize product recommendations based on proven segment and category behavior.