The tools I use to take a brand from first sketch to shipped, in 2026. 🔥
Pen and paper first, and the brief written back to you before I open anything.
Illustrator and InDesign for identity and print. Figma and Stitch for interfaces. Photoshop and Higgsfield for images. After Effects, Premiere Pro, Rive and Spline for motion and 3D. HTML, CSS, JS and Python, with an AI coding assistant, for builds.
✅ One rule across all of it: AI renders the context, never the mark. Your logo, type and layouts are drawn by hand.
What that means for you: one designer from the brief to the shipped files, so nothing gets lost between handoffs.
Need a brand, a product or a launch? My DMs are open. 💬
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....