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I kept coming back to one question on this concept: does a furniture brand feel more premium in low light or in daylight? So I built both.
The warm version sells atmosphere. The light version sells the product. Both use the same type scale and the same circular motif holding a landscape behind the piece.
☕ Meet DAYLO - A minimalist coffee branding concept featuring bold typography, warm neutrals, and soft colors designed to make every cup feel a little more special. 🤎
Explore the full project on my Contra profile and let me know your thoughts!