Contra - A professional network for the jobs and skills of the futureBoost Website Sales: Meta Ads Broad Audience Strategy Success
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This project was designed to drive consistent website purchases using Meta Ads (Facebook & Instagram) through a Broad Audience conversion strategy. The campaign was optimized for the Purchase event, allowing Meta’s algorithm to automatically identify and target high-intent users.
Over a 30-day period, the campaign generated 51 website purchases with a total ad spend of $65.93, achieving an impressive cost per purchase of $1.29, which is 13% lower than similar ad sets within the same time frame. This indicates strong optimization, effective audience delivery, and high conversion efficiency
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started