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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
From concept to brand bible. 🎨
This is Cuetip - a fintech-style brand that needed
more than just a logo. They needed a complete
visual language.
Here's what we built:
=> Full logo system + symbol variations
=> Vibrant color palette (pink, cyan, green)
=> Typography hierarchy
=> Shape & photography direction
=> Brand mockups across digital & print
=> 16-page professional brand book
A brand without guidelines is a brand without
consistency. Every designer, developer, and
marketer on their team now speaks the same
visual language.
This is what Brand Identity done right looks like. 👇
Visual identity for a skincare brand
This visual identity is a part of the full branding project, ebene skincare is a brand that produces skincare products for melanin rich skin (within black and brown) that suffers from hyperpigmentation.
The problem the brand is trying to solve is the inability to find the right skincare for hyperpigmentation that isn't too harsh on the skin.
The goal of the brand is to offer the black skin range their confidence after a series of harsh skincare routines.
The creative direction on this brand was to look premium, trustworthy and memorable. They'll didn't want to look too clinical like other skincare brand , they wanted a bit of cultural relevance, something that ties them back to an African root.
The flow on the logo mark represents the smooth flow of the skincare or the skin, and the annotation on the E is a subtle touch to Africa language.
The Goal of this direction was to look different and recognizable.
Will you be prompted to purchase this in a mall?
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