Bartram® — Visual Identity Bartram is an activegear brand for people who train everywhere that wo...

Bartram® — Visual Identity Bartram is an activegear brand for people who train everywhere that wo...Bartram® — Visual Identity Bartram is an activegear brand for people who train everywhere that wo...

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Abdultive

• Nov 21

Bartram® — Visual Identity Bartram is an activegear brand for people who train everywhere that works across all environments. The gear that has work equally well for any sports while looking minimal and technical. Full Project → be.net/gallery/236353673/Bartram-Visual-Identity Available for new project: bento.me/abdultive

Completed work

Brand Strategy Adobe Photoshop branding abdultivefeeds Brand Design Logo Design Adobe Illustrator Behance

shamas ali

• Nov 23

This is a powerful identity! Capturing the essence of "across all environments" while looking minimal and technical is a huge win for activewear.

Which single typographical element or icon did you rely on most heavily to communicate the idea of "works equally well for any...

Abdultive

• Dec 3

Appreciated alot! 🙌 Capturing that idea of performing well in any environment was a fun challenge. The typeface played a good visual in making that come through—it’s clean and adaptable. But, the logomark I put is the biggest role I crafted actually. Color was definitely...