Day 2: Sharing work from my profile.

Brilum — Brand Identity & Strategy 💡ON

Before the light came to life, there was a need: ideas were explored, research conducted, analysis performed, critical thinking applied, listening, empathy, strategic decisions, forms, preferences, and testing.

All of those intangible yet very real elements, full of emotion, are what ultimately move people, give purpose, and drive a sale or action from the user.

Light—a basic need for any human being—designed to illuminate. And if we frame it for a brand experience, it would sound like: Brilum, meaningful experiences that enrich every space it lights.

#branding #brandidentity #designstrategy