Pulse On – Fictional Energy Drink Commercial Every product has features. Great brands have a stor...

Pulse On – Fictional Energy Drink Commercial Every product has features. Great brands have a stor...Pulse On – Fictional Energy Drink Commercial Every product has features. Great brands have a stor...

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rajesh kulkarni

• Aug 6

Pulse On – Fictional Energy Drink Commercial

Every product has features. Great brands have a story.

For this concept, I wanted to move beyond a traditional energy drink advertisement. Instead of telling people that Pulse On gives energy, I visualized what that energy feels like when it matters most.

Two exhausted trekkers, one impossible challenge, and a single decision. The commercial transforms an ordinary product benefit into an emotional, cinematic experience that audiences can remember.

From concept development and script writing to storyboarding, creative direction, AI production, editing, sound design, and final color grading, every stage was crafted to demonstrate how storytelling can elevate a brand beyond product specifications.

Why this approach works

* Story before selling.

* Emotion before explanation.

* Visual experience instead of product claims.

* Premium cinematic language that strengthens brand perception.

A memorable narrative designed to make the brand, not just the product, unforgettable.

This is a conceptual commercial created to showcase Motion M Studio's storytelling and creative direction capabilities. 😊 🙌

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Ayberk Atılgan

• Aug 6

Another concept for Gentle Monster inspired sunglasses. A room full of mirrors 🪞

AI Video Production AI Art FLORA

Sevki Sahinbas

pro

• Aug 8

Incredible job!

Miya Campbell

pro

• Aug 5

Tower 28 × Owala — Camp SOS Campaign Concept | Beauty, Wellness & Lifestyle

Camp SOS is a speculative brand collaboration concept I developed to explore how Tower 28 and Owala could come together through a shared summer lifestyle experience. Rather than simply combining products, I built the concept around a larger “camp-issued” world connecting skincare, hydration and outdoor summer culture.

I developed the campaign positioning, visual direction and consumer-facing creative, translating the concept across social content, branded merchandise, promotional graphics and campaign storytelling. The result is a collaboration designed to feel cohesive, nostalgic and highly recognizable while still maintaining the personality of both brands.

My work included:

• campaign concept and positioning;

• collaboration strategy and creative direction;

• campaign naming and messaging;

• visual identity and art direction;

• social media and promotional graphics;

• branded merchandise and experiential concepts;

• launch storytelling and copy direction.

This is an independent speculative concept and is not affiliated with Tower 28 or Owala. Generative AI was used selectively to visualize supporting imagery; the strategy, concept, creative direction, messaging and layouts are original.