THE ART OF CREATIVITY ✨ Experimenting. Exploring. Not knowing exactly what the outcome will be. P...THE ART OF CREATIVITY ✨ Experimenting. Exploring. Not knowing exactly what the outcome will be. P...
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Experimenting. Exploring. Not knowing exactly what the outcome will be. PLAYING.
I started with paper: arranging, breaking it apart, and creating compositions. In that imperfect, analog process through randomness, mistakes, and trying again – something emerged.
Something real.
Fragile.
Human.
Once I had a feeling for where the journey was going, I could translate that feeling into words and create images for the book with Envato that carried the same emotion.
I was also able to quickly create mockups that gave me a vision of the final product.
And then I turned it into a small spot for the poetry book: inspired by memories of my grandfather reading poems to us when we were younger, and the emotions those moments created.
A personal idea, brought to life in a short amount of time with the help of the right tools.
That’s what Human by Design means to me: Humans decide what stays, what disappears, and what feels right.
It’s our curiosity.
Our experimentation.
Our need to play. 🤍
COVERA — Business Insurance Landing Page. The full page, now in motion. Bringing the whole concept to life made the bold typography and modular sections feel even stronger, with motion adding just enough energy without making the experience feel too busy.
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I created this 5-slide Instagram campaign for GO CRAZY, a fictional contemporary accessories brand focused on handbags and jewelry.
I created the campaign for a real fashion brand clean, confident, editorial, and wearable. I focused on product storytelling, strong typography, natural photography, and a consistent visual identity across each slide.