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New Arrival "Hero" Campaign
Start: Day 1 focused on visual hierarchy. I took raw product photography and used Figma to create a "Z-pattern" layout to guide the eye to the CTA.
End: By Day 3, I delivered a responsive Klaviyo template featuring dynamic product blocks. The clean, minimalist design resulted in a 12% increase in click-through rates.
Strong hierarchy and clean execution Z-pattern + dynamic blocks is a solid combo. Nice CTR boost
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Recently I’ve started prototyping my designs in Figma more than I have in the past.
I tended to avoid prototyping in the past due to it being time consuming and honestly most of the projects I was working on were simple enough to not require this amount of detail.
But as the projects I work on have become more complex I’ve found that this extra attention to detail really helps align with stakeholders and sell them on a design before starting development.
With a prototyped design clients are able to interact and see how the website will function, not just how it will look. This helps reduce uncertainty in the final deliverable and ultimately helps speed up Webflow development.
In the past describing all the hover interactions and click interactions for something even as simple as the slider below would require both time for me to explain and some imagination on the client’s part.
While imagination is great, it’s not the best way to align on fine details.
Anyways, long story short, new policy is show don’t tell.
Great interactions! Reminds me Framer sites (ahah sorry had to do it as a Framer dev :))
Nice with quality. Great UX
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