Transforming a Motorcycle Workshop: SEO & Local Marketing SuccessTransforming a Motorcycle Workshop: SEO & Local Marketing Success
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Sanjeev Kumar
• 20h
Automotive SEO & Performance Marketing: Data-Driven Growth Case Study
​Project Description
​The Goal: To transform a local motorcycle workshop's digital presence from "invisible" to a market leader using data-driven SEO and Local Marketing.
​What the Dashboard Shows:
This project involved building a custom analytics suite to track every rupee spent and every customer gained. By combining my 20 years of mechanical expertise with my Google Digital Marketing Certificate, I was able to target the exact keywords that high-intent customers use when their bikes need repair.
​The Strategy:
​Local SEO Dominance: Targeted the "Ludhiana & Punjab" market specifically to capture local repair intent.
​Keyword Authority: Focused on niche terms like "Engine Rebuild Specialist" and "Royal Enfield Service" where competition is lower
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