AI architecture matters more than people think. A lot of teams are trying to replace entire systems with one LLM layer, but production environments are way more complicated than that. Rules-based logic, statistical models, and contextual behavior all have their place.
Feels like the industry is slowly moving from “AI hype” to more practical engineering thinking.
https://lnkd.in/eBCksXdK
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.