The Challenge: Make genealogy look cool

After reviewing the corporate looks genealogy has been presented as for many years; I wanted to make genealogy feel warm and cozy for Tanya’s clients. I wanted to make it feel familiar to those seeking for ancestry help. After all, research like this can bring families together, sometimes closer, and depending on the information found, it can become personal. I thought, 'there doesn’t need to be another corporation feel, but more so how she cares, loves, and educates her clients should be visually represented.” I also wanted to make sure that genealogy would be receptive to a younger clientele also. Genealogy is cool and I wanted to help Tanya make it look cool. With one request: "make it whimsical".....So, I created a whimsical logo — where it states it was ancestry but youthful. We chose cobalt blue and a golden yellow for trustworthiness and happiness for her main logo color schemes. Then, I ensured that the typography fit both her target audiences groups.... and she is very delighted.