Marketing boots on the ground. This week, I'm mapping GTM and positioning strategies for local fo...Marketing boots on the ground. This week, I'm mapping GTM and positioning strategies for local fo...
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Marketing boots on the ground. This week, I'm mapping GTM and positioning strategies for local founders who've joined a 10-week research cohort I'm leading.
The goal is to tweak my skill set (and instincts) - which I honed in a high-growth marketing agency - to serve founders who face a unique set of challenges... and opportunities.
* First up, a CPG brand having trouble landing distribution.
* Next, a medical carrier service trying to organize the chaos of going to market.
* Then a consultant who just discovered she has the wrong folks in her 5-week challenge.
New year. New clients. New direction. Same
Great products don’t sell themselves. Marketing does.
There’s a café with the best flat white in town. Two doors down, an average one has a queue out the door.
The difference isn’t the coffee.
One is easy to find, easy to understand and easy to choose.
Most businesses don’t have a product problem. They have a visibility and clarity problem.
That’s what I help with:
✅ Marketing strategy: who to target, what to say and where to say it
✅ Social media marketing: channels that bring customers, not just likes
✅ Lead generation: turning attention into real enquiries
✅ Analytics & growth: knowing what works, and doing more of it
The result?
More of the right customers. Less wasted time and money. A business people choose first.
If your business deserves a queue out the door, let’s talk.
📩 Send me a message or book a free marketing audit: compoundstrategy.pro
Schoolaris – EdTech Growth & Performance Marketing
As Head of Marketing at Schoolaris, an online learning platform, I lead growth and performance marketing strategies focused on customer acquisition, lead generation, and student enrollment.
My role combines marketing strategy, paid advertising, conversion optimization, and campaign management to turn marketing investments into measurable business results.
Key achievements:
Generated 13,000+ leads through marketing campaigns.
Contributed to approximately 2,000 student registrations.
Developed acquisition strategies to attract and convert potential students.
Managed performance-focused campaigns aligned with business growth objectives.
My approach combines data-driven decision-making, creative testing, and funnel optimization to help education businesses scale efficiently.