Marketing boots on the ground. This week, I'm mapping GTM and positioning strategies for local founders who've joined a 10-week research cohort I'm leading. The goal is to tweak my skill set (and instincts) - which I honed in a high-growth marketing agency - to serve founders who face a unique set of challenges... and opportunities. * First up, a CPG brand having trouble landing distribution. * Next, a medical carrier service trying to organize the chaos of going to market. * Then a consultant who just discovered she has the wrong folks in her 5-week challenge. New year. New clients. New direction. Same