Optimize Marketing Campaigns with Power BI Performance DashboardOptimize Marketing Campaigns with Power BI Performance Dashboard
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Princess Kpoanee
• Apr 16
Marketing Campaign Performance Dashboard (Power BI)I built a marketing analytics dashboard in Power BI to track campaign performance across revenue, cost, and engagement.
Key KPIs:
Total Revenue: $15.31K
Total Cost: $11.34K
Total Profit: $3.98K
ROI: 663.33%
CPA: $303.66
CTR: 87.60%
Dashboard features:
Revenue trend analysis (Jan–Jul)
Country performance breakdown (USA leading at $5.7K)
Affiliate performance tracking (top: Aff_07 at $3.8K)
Device analysis (Mobile dominates at $10K)
Interactive slicers (Month, Country, Device, Campaign)
Insights + recommendations panel for decision-making
This project helped me understand how raw marketing data can be transformed into actionable business insights using Power BI.
Open to feedback and improvements.
Data AnalysisData VisualizationMicrosoft ExcelMicrosoft Power BI
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