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Google Ads Campaign
Overview – India Based Client
This case study highlights how a PPC campaign was optimized
to improve conversions and reduce overall advertising costs for transportation
management system software business.
Client Background
Industry: Transportation Management System Software
Business Model: Online Enquiry for Request Demo
Primary Goal: Enquiry through paid advertising
Objectives
Reduce Cost Per Acquisition (CPA)
Improve conversion rate
Increase Return on Ad Spend (ROAS)
Optimize keyword targeting
Strategy Implemented
· Keyword Optimization – Based on Campaign
structure
· Ad Copy Improvement and Creation
· Focused Targeting Method
· Bid Strategy – Based on Campaign Types
Tools Used
Google Ads
Google Analytics
Google Tag Manager
Keyword Planner
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