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Sometimes animation is a separate large element of, for example, marketing and sales campaign (for example, an explainer video/showreel/etc.), but sometimes it's just a tiny part of it. But even there it plays a really important role.
Animation helps attract and hold attention to a specific element (a feature, a problem and its solution, etc.), creating the right emotional tone.
👇Here below you could see two animated illustrations from a product presentation for BizTRAQ to showcase the problem and the decision they propose 🙌
The shift from tangled system icons to the calm two-person illustration tells the whole problem-solution arc without needing narration. Do you storyboard the full sequence before animating, or does the pacing usually change once you're actually moving pieces around?
Thank you for your question, Diego.
In this case, it's not an explainer video, so there's no storyboard or narration.
The client presented the product using just slides and wanted to add animated graphics to better explain their product.
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Go check it out - https://www.behance.net/gallery/254117761/Premium-AI-Video-Editing-Promo-with-UI-Animation?platform=direct
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