I just finalised a brand evolution and website migration for Virtuoso.

500+ CMS items and 150+ static pages moved from Webflow to Framer.

Alongside that, I helped shape the brand across web, campaigns, product and motion.

The impact: • Helped shift 80% outbound to 80% inbound • Built a clearer and more consistent brand presence • Made a complex AI product easier to understand, trust and buy

I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.

500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?

Project back from December 2025: Secret City designed the HealthEx website and hired me to build it in Framer.

View the case study

P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.

Awesome😍