A softer approach to everyday body care. Aveena is a modern body care brand built around comfort,...A softer approach to everyday body care. Aveena is a modern body care brand built around comfort,...
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Bakhrudin's avatar
Bakhrudin Jafar
• Sep 22
A softer approach to everyday body care.
Aveena is a modern body care brand built around comfort, gentle care, and skincare-level treatment for the entire body.
The brand combines oat extract, ceramides, and niacinamide to create formulas designed for sensitive and dry skin. The challenge was to translate this science-driven foundation into an identity that felt warm, refined, and approachable rather than overly clinical.
We developed a soft minimal visual system using organic typography, warm neutrals, generous whitespace, and refined packaging details. The result is a calm and understated identity that bridges dermatological credibility with sensorial warmth.
A brand designed to make everyday body care feel less like a routine and more like a moment of comfort.
Brand Identity · Art Direction · Packaging Design · Visual Identity
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