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A softer approach to everyday body care.
Aveena is a modern body care brand built around comfort, gentle care, and skincare-level treatment for the entire body.
The brand combines oat extract, ceramides, and niacinamide to create formulas designed for sensitive and dry skin. The challenge was to translate this science-driven foundation into an identity that felt warm, refined, and approachable rather than overly clinical.
We developed a soft minimal visual system using organic typography, warm neutrals, generous whitespace, and refined packaging details. The result is a calm and understated identity that bridges dermatological credibility with sensorial warmth.
A brand designed to make everyday body care feel less like a routine and more like a moment of comfort.
Brand Identity · Art Direction · Packaging Design · Visual Identity
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Aveo: Brand Identity, Packaging & E-commerce Website for a Skincare Concept
A self-initiated skincare brand built end to end: identity, packaging, and a multi-page store.
Overview :
Aveo is a self-initiated skincare brand concept, designed end to end: brand identity, product line, packaging, and an e-commerce website, presented through a motion walkthrough in After Effects.
The challenge :
Skincare tends to look clinical or quietly minimal. I wanted Aveo to feel playful and confident, built around the idea of skin's "new favourite pop," without losing the credibility a product people put on their face needs.
Brand & packaging :
The identity runs on a saturated palette of magenta, lime, and violet. Each product gets its own color, and a sphere-topped cap gives the range a recognizable silhouette on a shelf and in a thumbnail. Packaging does the loud work so the interface doesn't have to.
Website :
The site gives the products a clean white stage and lets the packaging supply the color. Products are color-coded by category (toner, cleanser, serum), and benefit sections like Barrier Support and Radiance Boost pair one ingredient story with one image and one clear CTA. A drag-driven product carousel and a social gallery keep the page tactile without crowding the shopping path.
Deliverables
Brand identity, packaging system, responsive website, motion presentation.
Tools :
Framer, After Effects, Adobe Photoshop, Adobe illustrator
Carrying one visual system from packaging into e-commerce makes Aveo feel cohesive.
Been working on this one for a while 🌿
ELVARA BOTANICALS
I wanted ELVARA to feel earthy, clean, simple and gender-neutral, while still having enough character to stand out as a skincare brand.
I worked on the visual direction, colour palette, typography and packaging for three products:
• Botanical Face Cleanser
• Hydrating Body Butter
• Daily Facial Oil
I kept the packaging system consistent across the whole product line, while using the colours and details to give each product its own identity.
Nice work!
LOAM Skincare Brand Identity by FLM Studio
LOAM is a luxury skin atelier built around a simple belief: skin doesn’t need perfecting, it needs understanding. Named after the rich, fertile soils of the Dolomites, FLM Studio created an identity rooted in nature, individuality and strengthening skin from the ground up.
Earthy tones. Refined typography. Tactile textures. At its heart sits the imperfect O, an organic symbol inspired by the irregular beauty of real human skin.
A complete brand identity balancing clinical precision with ritual luxury, created for a deeply personal and tailored approach to skincare.
#branding #branddesign #brandidentity #skincare #luxurybranding
