If you had to choose one option to present your brand without actually talking to the users, what would you choose? Lately, I've been pushing myself to explore what's possible with Figma Motion and see just how far I can take animations without leaving Figma. I recently came across a really smooth WhatsApp animation and thought, why not recreate it? So I challenged myself to build it from scratch, paying close attention to the timing, easing, and micro-interactions. It's been a fun way to learn, experiment, and sharpen my motion design skills. How do you think it turned out? 👀 I'd love to hear your feedback!

Animated visuals makes the user stay, while static will not attract much

Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.

The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.

We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.

Building a brand for what’s next? Let’s work together!

I love the animation 💙 Did you do it on AE?