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One of the joys of being a founder or Product Designer is seeing people convertttt.
But chasing conversions can also become a trap… (Follow me🫴🏽)
I was in a conversation recently where someone mentioned that a website was getting traffic, but people weren’t converting.
And almost immediately, the conversation moved to what needed to change on the website.
But I kept thinking, how do we even know the website is the problem?
Sometimes, we’re so quick to suggest solutions that we haven’t properly understood the problem.
Something isn’t converting? Change the website.
Users aren’t completing a flow? Redesign the interface.
But what does the data say?
Where exactly are users dropping off?
Are we even attracting the right audience?
What are users trying to achieve?
I think one of the most important things we can do as Product Designers is learn to question assumptions, including our own.
The problem isn’t what everyone thinks it is most times.
And redesigning something without understanding why it’s failing might just leave you with a prettier version of the same problem.
📌A good solution to the wrong problem is still the wrong solution.
Good morning Friends❤️
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Ps: I am Gloria Ojo and I design apps and web products that solves real world problems
The network for creativity
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Hiring: UX / Product Designer (remote, ongoing)
I run Novatur Design, a product design studio based in Malta. We work with startups through to enterprise clients such as The Daily Mail, across a range of industries from EV to Crypto, Fintech to IoT.
I’m looking for an all-round UX / product designer who can take a problem from user flows through to polished hi-fi UI. Figma, auto layout and design systems should be second nature.
This is ongoing contractor work on a monthly basis, not a one-off project. If it works well on both sides, there’s potential for it to go full time.
Remote, so you don’t need to be in Malta. Individual designers only, no agencies please.
If you’re interested, the application takes about 6 minutes:
https://tally.so/r/yXZ2dB
Ralph
Love the variety of industries you work with. Sounds like an amazing opportunity for the right designer.
I designed and built Encore, a scheduling app for a three-office orthodontic practice, then made its launch film the same way I made the app: from the real thing.
Every screen in the film is the live app, recorded on an iPhone 17 Pro simulator. I built the phones as 3D models in Rive, mapped the recordings onto their displays, and choreographed the camera, a three-phone orbit, and a closing wall of twenty screens on a single Rive timeline. No mockups, no After Effects. Swap a screen or retime a move and the film re-renders.
Nice work!!
