Thumbnail design created around the idea of rapid Instagram follower growth. The goal was to crea...Thumbnail design created around the idea of rapid Instagram follower growth. The goal was to crea...
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Thumbnail design created around the idea of rapid Instagram follower growth. The goal was to create an instantly understandable visual with strong contrast, clear hierarchy, and a high-energy composition that stands out in the feed.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.