Creative strategy is about to matter more than it ever has. AI is the new internet boom and it’s ...Creative strategy is about to matter more than it ever has. AI is the new internet boom and it’s ...
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Nishinth Mario
• Oct 14
Creative strategy is about to matter more than it ever has.
AI is the new internet boom and it’s already redefining how everything works.
But, the hype around AI has made people offload their thinking to systems. The effects are evident. Addiction, 0 creativity, and more.
Everyone’s using the same tools. Every portfolio feels identical. Everything looks and feels the same. But one thing it can never replace is creativity.
The idea isn’t just to brief, direct or manage; it’s to bring creativity back into a world where everything is a copy of a copy of a copy.
They need to bring life back into brands while AI wants to suck the life out of it.
In a world where everything is optimized and built with AI, the brands that win will be the ones that still feel human.
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