Visual Identity and Digital Experience for a Physiotherapy PracticeVisual Identity and Digital Experience for a Physiotherapy Practice
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MoveWell is a modern physiotherapy and movement practice focused on helping people improve mobility, understand their bodies, and move with confidence.
I developed a cohesive visual direction across brand identity, website design, mobile experience, and social media. The design combines earthy tones, clean typography, and editorial photography to create a professional yet approachable brand experience.
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Ivan's avatar
Deep teal with warm editorial photos feels calm and credible for a physio brand. Is "Movement of the week" a recurring series on the feed?
Beby's avatar
Yes! I wanted it to be a recurring series to make physiotherapy tips feel more approachable and easy to follow, while keeping the content consistent and engaging. Glad you noticed!
Vansita's avatar
The colours feel really calm.
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