Is your product experience aligned with your growth goals? Do you want to understand what's holdingIs your product experience aligned with your growth goals? Do you want to understand what's holding
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Is your product experience aligned with your growth goals?
Do you want to understand what's holding adoption back, how to fix it, and how to create experiences that drive engagement and growth?
As my career evolved from Designer to Product Experience & Adoption Strategist, I realized that many products don't struggle because they lack features—they struggle because users fail to realize value quickly enough.
See how I identified experience and adoption gaps in a Generative AI product using my PX Adoption Engine™ Framework.
"What if I could create a podcast video using my own image and AI?"
Well, I decided to give it a try!
I started with ChatGPT to develop the script, used my image as a reference, took everything to Google Flow to generate the video scenes, and then brought the clips into CapCut for editing.
And this was the result!
Funnily enough, I wasn't expecting the video quality to turn out this amazing. I'm genuinely impressed with the result!
I guess sometimes you just have to experiment with an idea and see where it takes you.
I'm exploring more ways to use AI to create content, visuals and video campaigns for brands.
Introducing an unfamiliar idea like how AI represents a company is tough, and PerceptionX handles it clearly. Nice to see the Webflow build carry that story through the page.
Your SaaS product might be solving the wrong problem. And most designers don't realize it.
Before jumping into Figma, designing dashboards, or creating beautiful interfaces, there's something much more important to understand.
The difference between a Business Problem and a User Problem.
In Part 01 of my SaaS Product Design Masterclass, I'm breaking down:
🔹 1.1 — Start with the Business Problem
🔹 1.2 — Understand the Business Impact
🔹 1.3 — Identify the User Problem
🔹 1.4 — How Business Problems and User Problems are connected, but different.
Here's an important thought:
A business wants to achieve a goal.
A user wants to solve a problem.
Great digital products understand both.
This is where meaningful product differentiation begins — not with UI, but with problem understanding.
🎯 This is Part 01 of my 10-hour practical SaaS Product Design series, where I'll walk through the complete process of understanding and designing a SaaS product.
If you're a UX/UI Designer, Product Designer, aspiring designer, or SaaS founder, this series is for you.
One question: Do you start your design process with business problems or user problems?