Custom Lettering for Kenny D: Creating a Unique Musical IdentityCustom Lettering for Kenny D: Creating a Unique Musical Identity
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Amar's avatar
Amar Elkaz
pro
• 21h
Custom lettering mark for Kenny D, an electronic music artist rooted in high energy and urban culture.
The Brief
Kenny D needed a mark that could hold its own across stages, merchandise, and digital — something instantly recognizable without relying on color or complexity.
The Approach
The wordmark is built entirely from custom letterforms, engineered so the negative space collapses into a single unified shape — a diamond silhouette with directional tension. Every cut and angle references the sharp, kinetic energy of electronic music. Nothing is borrowed from existing typefaces.
The system scales across three expressions:
Wordmark — full name lockup for primary use
Emblem — wordmark contained within the diamond form, optimized for embroidery and print
Icon — reduced mark for app icons, stickers, and small-format applications
The Result
A brand mark that works as hard as the music behind it — built for merch drops, festival visuals, and everything in between.
Brand DesignLogo DesignAdobe PhotoshopAdobe Illustrator
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