Custom lettering mark for Kenny D, an electronic music artist rooted in high energy and urban culture.

The Brief

Kenny D needed a mark that could hold its own across stages, merchandise, and digital — something instantly recognizable without relying on color or complexity.

The Approach

The wordmark is built entirely from custom letterforms, engineered so the negative space collapses into a single unified shape — a diamond silhouette with directional tension. Every cut and angle references the sharp, kinetic energy of electronic music. Nothing is borrowed from existing typefaces.

The system scales across three expressions:

Wordmark — full name lockup for primary use

Emblem — wordmark contained within the diamond form, optimized for embroidery and print

Icon — reduced mark for app icons, stickers, and small-format applications

The Result

A brand mark that works as hard as the music behind it — built for merch drops, festival visuals, and everything in between.