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Packaging work for Indiyaa Goods — where the journey of goodness starts from India 🇮🇳 Three makhana flavours, three completely different moods — Punjabi Tadka, Mint Pudina and Peri Peri. Each one roasted in olive oil, each one designed to stand out on the shelf. 🌿🔥 Really loved working on this one. ✨
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What if minimalism isn’t less — but more intentional?
This is COCO — a finished packaging system built on restraint.
Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements.
But the key shift is here:
→ material becomes the design.
→ The aluminum isn’t just a container
it defines the color, the light, the presence.
A few intentional decisions:
1. Removing everything that didn’t carry meaning
2. letting hierarchy guide instead of decorate
3. treating material as the primary visual layer
For me, minimalism is not less design —
it’s more attention to every detail.
Great!!
i lovee this texture
A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
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