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Webflow Redesign for Cofinity X (Automotive SaaS)
Project description.
We led a complete redesign of a confusing, visually overloaded site (referred to by the employer as a “candy shop”) into a clean, professional corporate website for this automotive data exchange platform. The project helped support strategic engagement with major European automotive leaders such as Mercedes-Benz, VW, BMW, Ford, Renault, Continental and others.
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colorful for sure, more lively
Building on my post from last week, here’s the fully prototyped landing page created in Figma. Going to design the remaining pages in Figma and build in Webflow next as a portfolio project.
“Every founder who hires me says the same thing:
👉 ‘Make it look good.’
And every time, I ask them one question back:
👉 ‘What do you want your visitor to do in the first 3 seconds?’
Silence.
And that silence?
That’s exactly why most landing pages fail.
Because design isn’t decoration.
It’s direction.
If your page doesn’t instantly tell users:
✔ Where they are
✔ What you offer
✔ What to do next
You’ve already lost them.
Good UI makes things look nice.
Great UX makes people take action.
Next time you design (or hire a designer), don’t start with:
❌ “Make it pretty”
Start with:
✅ “What’s the one action that matters most?”
That’s where real design begins.
💬 Curious—what do YOU think users should feel or do in the first 3 seconds?
#UIUX #UXDesign #LandingPage #ProductDesign #ConversionDesign #Figma #DesignThinking #UserExperience #DigitalMarketing #StartupTips
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