A few days ago, I was researching different web design and tech brands... and something seemed to stand out. Some went with edgy, unusual language, while others seemed to favor plain, everyday lingo, but at the core... they all seemed to promise the same thing. Intuitive, well-designed, and easy-to-navigate websites and tools. With "big promises" looking like... 👉 “We build stunning websites that convert.” 👉 “We combine creativity and strategy to help you grow.” 👉 “We craft experiences that engage your audience.” Most of these brands struggle with distilling the value of their core propositions in simple language to the average business owner who wants a solution to work for their business. My Solution? 👉Rethink the Message 👉Rewrite the Value Hierarchy 👉Humanize the Voice