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1 - About the Project
SerenHat Studio is a contemporary Turkish design house specializing in handcrafted lifestyle accessories and functional leather objects. Founded by two sisters and a close friend, the studio blends artisanal heritage with a calm, modern aesthetic. I developed the full visual identity from logomark to typography and material direction to express the studio’s balance of warmth, structure, and intentional craftsmanship 2 - The Challenge
3 - The Process
Logo Exploration
The primary wordmark uses delicate geometric construction with subtle, serif-inspired terminals for personality.
Color & Typography
The palette is built around warm clay, smoked walnut, and quiet parchment, paired with a muted slate accent.
The logo is highly creative and well-designed @SARE SERER
Thank you very much
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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