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Personal Brand / Executive Coaching Website A professional coaching platform for Jacqueleen Crittle, an ICF-certified executive coach who works with C-suite and senior-level leaders. The site showcases her coaching services (1:1 executive coaching, corporate keynotes, group coaching programs), proprietary frameworks, testimonials, and a shop.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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My new case study on building a Framer portfolio for a visual artist.
beautiful work & attention to detail!
One of my favorite UI experiments so far.
I challenged myself to create a cinematic Pepsi landing page where the interface feels like it’s floating within the experience rather than simply sitting on top of a background.
✨ What I explored:
1. AI-generated animated backgrounds
2. Scroll-driven storytelling with multiple Pepsi products
3. Glassmorphism & frosted-glass UI
4. Smooth blur, reflections, and premium lighting
5. Framer Motion animations
6. Fully responsive design
Built with React, Vite & Tailwind CSS The goal was not just to build another landing page it was to create an immersive experience where motion, depth, and interaction work together to tell a story.
I am still refining the animations and interactions, but I’m really happy with where it’s heading. What would you improve or add?
#React #TailwindCSS #FramerMotion #UI #UX #WebDesign #Frontend #Glassmorphism #LandingPage #MotionDesign #CreativeCoding
The floating glassmorphism UI paired with AI-animated backgrounds creates an incredible depth. How did you handle performance optimization with those blurs and smooth scroll animations in React?
Kajabi Coaching Sales Page
From Strategy to Conversion-Ready Launch
The Starting Point
The project started with a coaching brand that needed a professional sales page to clearly communicate its offer, build trust, and guide potential clients toward taking action. The existing presentation lacked a strong visual hierarchy and a clear conversion-focused structure, making it difficult for visitors to quickly understand the coaching offer and its value.
The Approach
I began by mapping out the customer journey and organizing the page around the key questions a potential client would have: What is the offer? Who is it for? Why should I trust this coach? What will I get? And what should I do next?
From there, I developed the page structure, refined the messaging hierarchy, and created a clean visual direction designed specifically for a coaching audience.
The page was then built in Kajabi, bringing the strategy and design together into a responsive, easy-to-navigate sales experience.
What I Worked On
- Kajabi sales page design and development
- Coaching offer positioning and page structure
- Conversion-focused section layout
- Hero section and CTA strategy
- Offer and benefits presentation
- Social proof and testimonial sections
- FAQ and objection-handling sections
- Responsive desktop and mobile layout
- Visual hierarchy and brand consistency
- Final page optimization and launch preparation
The Finish
The final result was a polished, conversion-focused Kajabi coaching sales page that gives the brand a stronger digital presence while making the offer easier to understand and act on.
The finished page combines strategy, branding, UX, and Kajabi development into one cohesive experience — designed not just to look professional, but to move visitors from interest → trust → action.
Project Outcome
A complete coaching sales page transformed from an initial concept into a professional, structured, and launch-ready Kajabi experience.
Really like the way you’ve structured the journey from interest to trust to action. Feels very intentional.
