Most brands have a strong Figma design. Most brands have a live Shopify store that doesn't match it. Not because the design was wrong. Because the theme couldn't keep up. Default sections have fixed constraints. Font sizes locked. Padding hardcoded. Layouts that bend the design to fit the template not the other way around. The result: a store that looks almost right. Almost is where conversions go quiet. When a client comes with a Figma file, the job isn't to "make it work in Shopify." The job is to build the theme around the design. Custom Liquid. No compromises. That's the only way the store matches what was designed.